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Spotlights the biobased dish liquid’s ability to fight tough grease.
April 16, 2026
By: Lianna Albrizio
Associate Editor
Seventh Generation, a leader in bio-based cleaning products, has recruited singer-actress and television host Keke Palmer to demonstrate the ease of dishwashing with the brand’s biobased dish liquid. In a new brand campaign, entitled “Don’t Do Extra,” Palmer seamlessly incorporates the product into her daily routine of workouts and poolside lounges. Kathleen O’Brien, CEO, Seventh Generation, said she appreciated Palmer’s honest persona, vivacious energy and good humor. “She’s the ...
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